Branding in Seongsu (2024)

S1E2 Cruelty Free XU Beauty

Eun-ho is a passionate advocate against animal cruelty, which prompted him to confront his own company during an incident while he was still an intern. Na-eon, eager to satisfy his curiosity, sets up a meeting with XU Beauty to clear up his doubts. Pleased with the outcome, Eun-ho then heads to one of XU Beauty's factories, blissfully unaware of the unexpected twists that are in store for him later that day.